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Wednesday, December 25, 2024 | 07:31 AM ISTEN Hindi

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There's a lot in a name

Social media must be absolute hell for anybody, who shares his/her name with a prominent politician.

Social media platform, brands
Premium

Devangshu Datta
Two of my friends have strong social media presences. Both have a largeish follower counts on Twitter, Instagram and Facebook. Their timelines are toxic for the same peculiar reason. They are targets of abuse from strangers.

This is because one shares his name with that of the chief executive officer (CEO) of a large airline, while the other has the same name as the CEO of a large online retailer. Airlines and online retailers are consumer-facing organisations. There are sometimes lapses in their service standards and this usually leads to loud screams on social media. Actually going by the volume of
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

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