Time for firms to partner with digital start-ups

Quick implementation, integration of digital platforms will enable partners to interact seamlessly

Digital transformation for many companies in India and also many sectors and companies worldwide has often stopped short of being truly transformational. This needs to change if Indian firms have to be truly globally competitive and even if they have to hold appeal for digital natives, who are increasingly replacing digital immigrants as the key customers and employees of all business corporations. Quick implementation and integration of digital platforms, which enable multiple partners to interact seamlessly, is the way to get this done.
 
McKinsey & Co, in a warning bell sounded for the information technology services industry a few