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What makes social media platforms the default go-to for millions of people looking to kill time, seek validation, or distract themselves from their loneliness?

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Chintan Girish Modi
When was the last time you had a meal without using an electronic device for company, either to check notifications from friends and colleagues or to click on items recommended by algorithms for your consumption? What makes social media platforms the default go-to for millions of people looking to kill time, seek validation, or distract themselves from their loneliness? Why is the digital universe so inherently alluring even though the comfort it offers is an illusion, and what it leaves people with is a feeling of restlessness?

If Jeff Orlowski’s new film on Netflix, The Social Dilemma (2020), is anything
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

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