 "television")
What is it about TV ratings? On December 3 this year, India’s broadcast regulator, the Telecom Regulatory Authority of India (Trai) released yet another consultation paper on ratings. The ‘Review of Television Audience Measurement and Ratings in India,’ is the fourth report/paper on ratings. The last resulted in the formation of Broadcast Audience Research Council or Barc just three years back. What is the provocation this time?
“Several concerns relating to neutrality, reliability of the existing rating system have been raised by stakeholders…. issues relating to panel expansion and panel tampering,” says the paper. And since broadcasters make a bulk of
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