 "TV industry: Where supply outstrips demand")
It is interesting to see how Indian broadcasting is evolving. Channels with only SD feeds are launching HD versions. From first to second line GECs… started with Hindi and now rolling to other languages. Similarly from first line movie channels to second rung ones. This year also saw quite a rush to launch free-to-air (FTA) channels. In most industries so many launches/re-launches would be a sign of high demand or some kind of a gap plugging. Let us check all indicators.
Do viewers need more choices?
BARC (Broadcast Audience Research Council, the agency that monitors and releases TV
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