Understanding the fake news market

The fake news industry has been substantially aided in its efforts by the bubble effect that characterises social media

The current spate of lynchings of suspected kidnappers is a horrifying but logical outcome of the development of efficient fake news networks. Fake news is a sophisticated, highly competitive industry. Anybody who can build an efficient fake new network reaps some rewards, and those rewards can be huge. The content disseminated doesn't really matter — it’s the speed at which that content can be propagated. 

The fake news phenomenon went mainstream around the time of the 2008 United States Presidential election. The leading lights of America's right wing decided that the best way to tackle the rise of Barrack Obama was