In a country with high levels of illiteracy and multiple languages, the written words are not as effective as spoken ones.
Recognising this trend in India, global and domestic companies are moving towards applying speech technologies for information sharing, messaging application and control systems. The hundreds of millions who are coming online, using mostly smart phones with unrestricted data, find it easier to use their voice and conduct themselves in a familiar language.
The first wave of change occurred when Indian scripts were enabled for websites, phones and apps. This enhanced the user experience of people who didn't or couldn't type in
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