In times of war the only firms that win are the arms dealers. And content owners are the arms dealers of this (the video apps) world,” quips Nickhil Jakatdar, CEO, Vuclip. He is referring to the party that online content creators are having in India right now.
Viu (from Vuclip), SonyLiv, PressPlay, Fastfilmz, NexGTv, Voot, Spuul, Amazon Prime and Netflix are among the dozens of video apps or OTT (over-the-top) brands in India. Each has raised anywhere from Rs 100 crore to Rs 500 crore to fulfil the promise one of the world’s fastest growing video market offers. It is also
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