We believe Himalayan can be a global brand: Tata Global Beverages MD & CEO

Ajoy Misra tells what premiumisation means for TGB and why the transition from hotels to the beverages industry was not that difficult for him

The longest serving TAS officer still on active duty, Ajoy Misra, managing director and chief executive officer of Tata Global Beverages (TGB), has been with the Tata group for 38 years. 

In that time, he has spent close to three decades with the Taj Group of Hotels, and barring Rakesh Sarna, has worked under all its other three CEOs, including Ajit Kerkar, RK Krishna Kumar, and Raymond Bickson. 

No surprise then that we have ended up for lunch at The Chambers at the Taj Mahal Palace Hotel in Colaba, Mumbai. Misra, a silver-haired 61-year-old and a New Delhi native, is