Business Standard

Wedded to ostentation

The big fat Indian wedding has become a craze

wedding
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Left to right: Priyanka Chopra-Nick Jonas, Deepika Padukone-Ranveer Singh, Isha Ambani-Anand Piramal

Business Standard Editorial Comment
On specific metrics of economic performance such as per capita income, poverty, gross domestic product (GDP), and so on, the People’s Republic of China outstrips India by a long margin. On soft power, it is fair to say that India dominates, with Indian cuisine, Bollywood and yoga. Increasingly, however, India is gaining a global reputation for another element of soft power — the Big Fat Indian Wedding. It is uncertain whether the image is entirely benign. One of the many ironies of this notoriously unequal country is that the uber-lavish spending has earned the Indian wedding its somewhat dubious global

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