Westlife on cusp of turnaround

Continued sales momentum, focus on brand extensions

Westlife Development (Westlife), McDonald’s franchisee owner in south and west India, should soon see a turnaround on an annual basis. The company, which has been ramping up stores over the past few years and consistently meeting consumer preferences, has also broadened its revenue streams. Its brand extensions, comprising McCafé, breakfast menu as well as delivery (home/office), have been driving growth in recent times. 

The ability to meet consumer preferences has helped Westlife achieve a healthy growth between 1.7 per cent and 8.4 per cent from existing stores in the past six quarters, notwithstanding the slowing consumption demand that has put pressure