What Broadcast India 2018 tells us

The survey results bring out more than TV-related stats and points to an India on the move - on some key social and economic indices

One commonly heard phrase in any market is “we are evolving, every single day”. When it comes to India, it is more than a mere statement. In the broadcast sector particularly, the pace of change and evolution is dizzying. Content, delivery format, the number of TV channels etc are all evolving along with technology and changing tastes. At India’s television viewership measurement company, we deep-dived into this ‘changing India’ in the recently released Broadcast India (BI) 2018 survey. The survey brings out the underlying changes in consumer/viewer profiles in our towns, cities and villages. 

What are the big takeaways of