What's good for Rahul Gandhi isn't necessarily good for the Congress

While Congress can go on and on about how voters are economically worse off today, social issues matter more in politics. The BJP understands this and has its messaging electorally right

Ever since the Congress started the Bharat Jodo Yatra, commentary around it has made the point, amongst other points, that it marks a huge improvement in the party's political communication. That's probably true for a certain category of upper-class, religion-agnostic voters.

But then, we must remember that the Congress party's economic communication has been superb all along. Right from the "suit-boot ki sarkar" jibe in 2014 till now, the Congress has harassed the government with its economic communications strategy, which focuses on failures which voters understand.

Sadly, however, secularism, which is what the Bharat Jodo Yatra is about, is likely