Business Standard

When will Indian innovation come of age?

An innovator creates intellectual property for a need no one knows exists

Innovation
Premium

Innovation

Chandru Chawla
The Forbes list of The World’s Ten Most Innovative Companies has some surprises. There are four Asian companies — one from China, one from South Korea and two from India. The most obvious names like Microsoft, Google, Facebook, Twitter are missing.

The number one company is Salesforce.com, largely unheard of in India. It has taken customer relationship management to another orbit with its cloud-based, digital-savvy, lightning platform. This helps clients wire up their sales force with their customers in one continuous infinite loop, building a long-term relationship. India’s IT heavyweights could learn a trick or two from it. The market cap
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in