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Who's afraid of Eva Peron?

As style statements and populist messaging, Indian leaders have long understood the importance of dressing up

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Sunil Sethi
In Andrew Lloyd Webber’s evergreen musical Evita, still touring the world since 1978, on the life of the glamorous and controversial Eva Peron, wife of the Argentine dictator, there is a hilarious lyric. It neatly sums up the power and pretension of political fashions. Leaving for a tour of Europe she warbles:

I came from the people

They need to adore me

So Christian Dior me

From my head to my toes

I need to be dazzling…

They must have excitement…

And so must I…

As style statements and populist messaging, Indian leaders have long understood the importance of dressing up. Nehru’s trademarks were well-tailored sherwanis and bandgalas
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

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