Whatever your opinion of him, TV anchor Arnab Goswami has managed to embed himself in popular culture. Thus, the Kaun Banega Crorepati quiz show on Sony, where Indians, young and old, test their general knowledge skills, actually asked a contestant to name the television news anchor who says: "The nation wants to know," which is Goswami's trademark sentence. The four options given were the usual suspects but the contestant eventually got it right. That apart, online retailer Flipkart has come out with a spoof advertisement featuring Goswami. The show in the advertisement is called - what else - "India Wants to Know".