 "Social media, social media platforms, social media apps, apps, Facebook, whatsapp, twitter, mastodon")
This feels like a silly season. News anchors and politicians are labelling an entire city as anti-national for not voting for a party of their choice. Uncles and aunties are advocating hatred even as their children point out the benefits of peace and diversity to them. So here is Rs 1,67,400 crore media and entertainment industry’s contribution to the general silliness sweeping this country.
Everyone from news publishers to entertainment companies, food aggregators to e-commerce giants wants to be “content firms”. The latest to join the bandwagon is Rs 635 crore Entertainment Network India (ENIL), a part of the estimated Rs
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