Will ICE 2-wheelers really fall off a cliff as Ola's Bhavish Aggarwal says?

Perhaps the more realistic scenario is also the more appropriate metaphor, writes Suveen Sinha

Time was when a new entrant in an industry segment got to shake things up when the government issued it with a licence. In the modern world, the challengers can legitimately lick their chops when a shift of technology is underway or when user behaviour sees a drastic change driven by new products or innovations. That is when the incumbents are most vulnerable, as they try to extract the last drop of return from their existing setups and wonder whether change is indeed inevitable.

For instances, look no further than phones. Mobile phone service providers grew to become behemoths as