The mutual fund (MF) industry has seen a fair number of new entrants in the last 10 years but none of them have proved to be much of a challenge for the larger players.
The list of top 20 fund houses, which manage over 90 per cent of the industry's total assets, continues to be dominated by players who have been in the business for more than a decade.
Bajaj Finserv MF may change that, say experts.
The Pune-based fund house, according to analysts, has the kind of brand recognition and distribution strength that's needed to break into the top