Beauty products for males who have fallen in love with themselves

Worth $643 mn in 2018, this market is projected to cross $1.2 billion by 2024, with men beginning to spend more time and money on personal care than women

Ever heard of men using beard oil these days to nurture their beard or cream to nourish the moustache? Or shaving cream consisting of sandalwood and orange peel, after-shave spray with aloe vera and mandarin to cordless rechargeable beard trimmer? Men’s grooming is no longer about a ten-minute shave followed by two minutes of tap, tap, tap and over! It’s all about looking good and feeling great and there are a whole bunch of companies ready to please and indulge the new-age male customer.

The Indian male grooming market was worth $643 million in 2018 and is projected to grow