Bhubaneswar pips 14 other cities to top in term insurance ownership: Study

However, the city isn't financially geared to deal with critical illnesses as 54% of its people feel their savings would last less than a year in case any such ailment struck

Bhubaneswar, the number one Smart City has aced the pan-India ranking of cities in term insurance ownership and scored over the national average in protection against future uncertainties.

In its 'India Protection Quotient Survey', leading private insurer Max Life places Bhubaneswar over 14 other cities in owning term insurance, with 64 per cent of its population aware of the cover's benefits. The survey covering 4,566 respondents across six metros and nine Tier-I cities, sought to fathom the country's positioning in terms of life and term insurance ownership.

IPQ manifests the degree to which Indians feel protected from future uncertainties, on