Business Standard

Get 'high' on wine investing: Yes, you can make big money there; here's how

In India, HNIs and connoisseurs have been investing in wine; if you want to make the plunge too, be prepared for a long-term deal; the longer you wait, the higher the chances of great returns

Wine, Alcohol, Liquor
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A man cleans rows of sake wine at a restaurant in London. The sake industry needs to adopt the terminology and promotional techniques of traditional vintners. Photo: Reuters

Priyadarshini Maji
In the 1988 comedy Dirty Rotten Scoundrels, Michael Caine tells Steve Martin: “You can’t drink them, Freddy. They’re far too valuable.” Martin: “So you sell them?” Caine: “I’d never sell them, they mean too much to me.” For any wine investor, these are the keywords. Borrowing an epithet from stock markets, the ‘buy-and-hold’ strategy works best when taking such exotic investment routes.  

Globally, wine investing has been going on for years. In India, high-networth individuals (HNIs) are just beginning to get high on wine investing. Sommelier Magandeep Singh, author of The Indian Spirit: The Untold Story of Drinking in India,

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