Private life insurer HDFC Life, has announced the launch of Swabhimaan Careers, an initiative to build long-term relationship with customers by offering employment opportunity to the deceased policyholder’s family.
Under this initiative, HDFC Life will reach out to the policyholder's dependants post settlement of a claim and consider them for an employment opportunity at HDFC Life based on their calibre and fitment. As part of the corporate social responsibility, the company will offer a fair chance to the dependant to become an HDFC Life employee and lead a financially independent life with dignity.
Rajendra Ghag, Senior EVP & Chief Human Resource Officer, HDFC Life said, "The overall objective of insurance is to compensate the financial loss caused due to untimely death of a bread winner. Emotional loss cannot be compensated. However, by providing a fair employment opportunity to the dependants, we will help secure their future in line with our brand philosophy 'Sar Utha Ke Jiyo' thereby enabling them to live a life of dignity."
Beginning March 2013, HDFC Life has started sending letters to the claimants informing them about this initiative. This letter informs them about the process involved in applying for a job. A dedicated team in HDFC Life is working to support this cause.
