Small wonder: Startup cracks MF code with help from small banks

Fisdom among few fintechs to generate revenue through MF distribution

The online mutual fund (MF) distribution space is a tricky business. While the potential is huge and the entry barrier is low, generating revenues is a tough task, with dominant players like Groww, Zerodha and Paytm Money offering commission-free plans. However, there is one platform that has managed to successfully crack the revenue-generation model.

Fisdom, which claims to have over 4,70,000 MF investors with the value of their investments exceeding Rs 5,000 crore, sells the regular MF plans as opposed to direct plans, which is offered by most of the platforms. Regular plan distributors get a commission while direct plan