How brokers are using AI and ML to offer tailor-made stock advice

Large players use these tools even to deliver data on stocks they don't cover; several use chatbots, Google Home and Alexa to improve customer experience

Artificial intelligence (AI) and Machine Learning (ML) are the new buzzwords in the broking community. Large brokers are using these technologies to help their customers make investing decisions and get personalised services of the kind offered by e-commerce giants such as Amazon and Flipkart.

Sample this: HDFC Securities uses AI to crunch numbers of all listed companies on different fundamental parameters and offers a score to customers to take a more informed call. “If a customer wants information on a stock that our research team doesn’t cover, the machines can still analyse the company’ financials and display results that are