Is expense ratio the most important criteria while choosing MF schemes?

Average difference in expense ratios between a regular and direct plan is a good 100-120 basis points

The Securities and Exchange Board of India (Sebi) has been on a relentless drive to cut the cost of investment in mutual funds. On Wednesday, the market regulator effected a further 15 basis point cut on additional expenses. For long-term investors in mutual funds schemes, every cost saving does mean higher returns. But should the expense ratio be the most important consideration while choosing mutual fund schemes?

In a certain category, cost does matter. That is, the exchange-traded fund segment (ETF). So, if an ETF that clones the Nifty 50 is charging 0.07 per cent as expense vis-a- vis another