Business Standard

Made your first million? Get an Apple franchise and make many more

Apple is to consumer electronics what BMW is to luxury cars, Rolex to Swiss watches; there'll always be an aspirational group that will strive to buy its products despite several choices in the market

Apple, iPhone, iPhone manufacturing, Apple Inc
Premium

Photo: Reuters

Pavan Lall Mumbai
High networth individuals are well-versed with fund managers who tirelessly sweet-sell them creative ways to manage, preserve and multiply their hard-earned millions. The gamut of choices ranges from sophisticated financial instruments and investments to cold hard real estate in emerging boom towns. So, what does one have to say about a premium electronics venture franchise that requires around a million dollars in upfront investments, takes a couple of years to establish and then generates consistent returns year after year? It's called an Apple Premium Reseller and getting into business involves selling the world's most coveted phones and computers. 

Apple isn't

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