A brand new world of health and hygiene products in the post Covid scenario

Cleanliness remains the best defence against Covid-19, vaccine or no vaccine. Business Standard brings you products that are critical to keep yourself and your surroundings sterile

If  there is one positive outcome of the Covid-19 pandemic, it has just got to be the spike in hygiene consciousness in the country, and the noticeable surge in the sale of personal and home hygiene products such as detergents, washing powders, sanitisers, floor and toilet cleaners.

Says 35-year-old Delhi-based Mala Awasthi, “The real Swachchta abhhiyan came about in 2020. Personally, I have never washed my hands, bathed so many times, or sanitised the groceries and vegetables, as much as I did last year. But these habits are now for keeps.” 

With hand hygiene in particular becoming sacrosanct, FMCG majors