Neeraj Chopra scripted history by winning the gold in the men's javelin throw at the Tokyo Olympics. Sports icons like him have been inspiring change, and today there is new-found interest in sports and everything related to it, including clothes, accessories, equipment and such like.
"When we plot the mall numbers every month by value and volume, we find that the sportswear category or performance wear is doing exceedingly well," says Yogeshwar Sharma, CEO, Select CITYWALK, Delhi’s upscale shopping mall. He adds, that during the pandemic, he signed up with Decathlon who shared with him how important a market India