 "Senior citizens")
The phrase “the golden years” was coined in 1959 in an advertising campaign for America's first large-scale retirement community, which was targetting a segment of society that saw itself as “too old to work, too young to die.” The catchphrase apparently caught on, as several seniors took to the idea of regarding retirement as a ‘second childhood’.
The concept of retirement homes has captured the urban mindset in a big way in India as well, with the presence of a host of mid-end to upscale senior home residences and complexes across the country today, that create a conducive environment for
