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Assembly elections: Odisha, BJP's sunrise state in the east-coast blueprint

The party believes the east's outlook is about to "change for the better"

The BJP has set a target of winning 120 of the 147 Assembly seats in Odisha, with its president, Amit Shah, keeping a close watch on preparations
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The BJP has set a target of winning 120 of the 147 Assembly seats in Odisha, with its president, Amit Shah, keeping a close watch on preparations

Radhika Ramaseshan
Bharatiya Janata Party (BJP) president Amit Shah discovered the electoral allure of the east coast months after the party’s Lok Sabha triumph in 2014 and realised it was the region to dive into before the 2019 battle. The coastal plains traverse Tamil Nadu, Puducherry, Andhra Pradesh, Odisha and West Bengal.
 
The seashore quintet contributes 128 of the 543 Lok Sabha MPs (excluding the two nominated Anglo-Indian members) but has cold-shouldered the BJP, except occasionally for Andhra Pradesh and Odisha in small measure.
 
The party believes the east’s outlook is about to “change for the better”. “Usually, party presidents

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