Brand Mamata takes centre stage as TMC begins its West Bengal campaign

Banglar Gorbo Mamata campaign is aimed at creating a personality cult ahead of the West Bengal election

In the run-up to the West Bengal Assembly elections, the ruling Trinamool Congress (TMC) has embarked on the Banglar Gorbo Mamata campaign, calling Chief Minister Mamata Banerjee the “pride” of the state.

Across 294 Assembly constituencies, party strongmen and TMC legislators are rolling out posters and billboards highlighting how Banerjee brought the state on the track of development. Her staunch opposition to the Citizenship Amendment Act (CAA) is also part of this ‘Brand Mamata’ exercise.

However, why did the TMC, which earlier relied on catchy and inclusive phrases like Ma, Mati, Manush (mother, motherland and people) and Poriborton (change), choose to put