- Renders the channel more endearing to the Indian viewers
- Extends television guidance for kids by My Child’s TeeVee show
- Signs exclusive content deals with Star Plus, Zoom, Sony Pictures
What’s-On-India, India’s first and only TV Guidance Channel, unveiled the Channel’s new look. It also launched its new shows ‘My Child’s TeeVee’, India’s first show on Parental TV Guidance and ‘First on What’s On’, a sneak peek into the upcoming shows. Mr. Atul Phadnis, CEO, What’s-On-India announced channel’s ambitious plans for launching new shows and major alignments to increase its penetration in India.
The channel now has a new layout playing promos and recommendations continuously which will benefit its viewers. The previous layout of the channel had promos and recommendations playing alternatively, giving lesser time for viewers to view recommendations. Considering these factors, What’s-On-India revamped the channel to give a holistic view to its viewers. The channel now has a dedicated screen for recommendations as well for playing videos and exclusive broadcaster content at the same time.
The new layout has a much slicker look with many new features for its viewers like continuous videos and recommendations, audio-video and ad inventory playing all the time. With the new set-up, the channel also extends entertainment in form of songs, Bollywood content, behind the scenes action, exclusive broadcaster content. The channel has signed exclusive content deals with top channels like Star Plus, Star Network, Zoom, VH1, Warner Bros and Sony Pictures.
Speaking on the occasion Mr. Atul Phadnis, CEO, What’s-On-India said, “We, as a channel believe in guiding viewers to discover the best content on television. The overarching defining value of the channel will not only create content but branding solutions for advertisers, distributors, stakeholders and employees. We foresee tremendous growth in future to take our channel to the next line of entertainment in India.”
The company has signed exclusive content deals with country’s largest entertainment channel Star Plus and host of others television networks including the Star Network, Zoom, VH1, Sony Pictures, Lumiere, etc. Under this partnership, What’s-On-India will showcase exclusive excerpts from the upcoming shows and movies with its new show ‘First on What’s On’. This show is an opportunity for various broadcasters to highlight their upcoming and big-ticket properties to ensure that the right eyeballs get to their shows. This could be done through sneak peeks into the show or showcasing the high points of the show.
What’s-on-India also launched a show on Parental TV Guidance - My Child’s TeeVee, which is a 7 minutes’ show. It is an endeavor to create awareness amongst the parents about the adverse effects of excessive television viewing on their kids. The show will be hosted by the famous “Whirlpool Mom” Amrita Raichand and will have eminent doctors like Dr. Sanjeev Ahuja (Paediatrician) – Dr. L H Hiranandani Hospital, Mumbai and Dr. Narendra Kinger (Clinical Psycologist & Psychotherapist) – Cozy Clinique and Nursing Home, Mumbai.
These doctors will discuss and give insights on the adverse effects of excessive television on child’s psychology and the emerging need for parental guidance in television. The show will also highlight some must watch shows for kids, and provide expert ideas on how to handle kids of various age groups.
The channel presently has 2 shows viz. ‘What’s on My TeeVee’ and ‘What’s on The Sets’ being celebrity shows. Launched as a full-fledged TV channel late last year, What's-On-India has introduced the concept of television guidance to India for the first time. What’s-on-India has been committed to television guidance in India and with its unique proposition to viewers has introduced this show to educate parents on the importance and the need for parental guidance in today’s time and age.
About What’s on India:
What’s-On-India channel was launched in December 2009 and is nearing its first phase goal of being available in 20 million households across DTH and Cable. The channel targets a key pain-point of the 650 million Indian TV viewers’ content search due to increase in the number of TV channels. Nearly 70% of TV sessions in India are unplanned wherein the viewer does not know what to watch after switching on his/ her TV set. The What’s-On-India channel recommends the best shows to watch across different interest areas round-the-clock to its viewers besides showing sneak previews and promotional messages from various broadcasters.
In its initial days itself the channel has shown high adoption rates among TV viewers who have discovered the channel – a study conducted in April 2010 has shown a majority of the channel’s early adopters changing their viewing pattern. These viewers now have made What’s-On-India their first destination every time they switch on their TV sets to see the best programs to watch at that instant. The company has recently launched a series of consumer focused TV guidance initiatives on the web, mobile and on social networks to complement its TV channel.
