It was 'Fiesta’ time at Ford India’s Chennai manufacturing facility today as the 100,000th Ford Fiesta rolled out in style to mark a new milestone in the Fiesta 'Go Fida' story.
The 100,000th Fiesta was driven off the assembly line by Ford India's president and managing director Michael Boneham in the presence of executive director, Marketing, Sales and Service, Nigel Wark; Sandip Sanyal, executive director of Operations and hundreds of Ford India employees at the final assembly cheering enthusiastically to this proud moment.
''After a terrific sales record in March and April, the rolling out of the 100,000th Ford Fiesta is a truly special moment for Ford India. The event marks a new milestone for us'', said Michael Boneham, president and managing director of Ford India.
The Ford Fiesta has been Ford’s premium-sedan that has enthralled audiences in India for half a decade. The Ford Fiesta was designed specifically for India and has been the most sought after sedan in its segment for delivering high on attributes such as drivability, styling,, fuel efficiency and value for money.
Fiesta has won several accolades and awards since its roll-out in the Indian market. Powered by the TDCi common-rail technology powertrains, Fiesta has been widely recognized for its fuel efficiency and superior ride and handling. The special edition Fiesta 1.6 S was adjudged the Best Drivers' Car amongst top 10 cars by Formula-1 driver Narain Karthikeyan in 2008. More recently Fiesta was also ranked No. 1 in 'Total Customer Satisfaction in the Diesel Midsize Segment' in the TNS Automotive 2009-TCS Study.
Fiesta solid build-in quality and customers' long-term ownership experience resulted in consumer satisfaction, contributing significantly in Ford Fiesta's remarkable performance since the launch, and resulted in growing Company's sales and strengthening the Blue Oval promise for its customers. In addition, Fiesta was the first car exported out of India's manufacturing facility as a CBU to South Africa, establishing Ford India's capability to produce world-class vehicles for customers beyond the border of India
''Ford Fiesta continues to make us feel proud and is a significant product in our portfolio. The popularity of the Fiesta testifies that more and more customers have been reassured by its quality, features and performance. The sale of the 100,000th Fiesta is testimony to our strong customer appreciation for the Fiesta,'' added Boneham.
Ford Fiesta has had great success since its launch in 2006 and no surprise that it has now attained a new milestone.
About Ford Motor Company
In 2009, the Fiesta was a runner-up in vehicle dependability in J.D Power Vehicle Dependability study in the mid-size segment with a score of 183 PP/100, achieving significantly better than the segment average of 214.
Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing facilities, at Maraimalai Nagar, near Chennai. With more than 3,000 employees, the company's models include the Ikon, Endeavour, Fiesta and the Figo.
For more information, visit www.india.ford.com
