TATA DOCOMO introduces unique cricket recharge vouchers to add to the excitement of the World Cup
- With the upcoming Cricket World Cup, cricket enthusiasts can enjoy a unique combination of cricket content in the domain of Value Added Services along with bundled talktime
- Listen to 5 minutes or 10 minutes of cricket updates on every match day by dialing 54321194
- Month-long free subscription to participate in a unique Voice Game called Guess Master, where you can predict different events of the game & win exciting prizes
- Free subscription to MySong and Call Me Tune service—subscribers can listen to live scores each time they dial someone from their Tata DOCOMO number
- On data, exciting free downloads like wallpapers, games and animation options through Dive-In WAP portal and free score updates via SMS.
Year 2011 is the ‘leap year’ for cricket enthusiasts in India—for they can literally leap into the upcoming Cricket World Cup with TATA DOCOMO’s ‘Not Out’ Recharge Vouchers. It’s the first ever Recharge Voucher for cricket introduced by any telecom operator. Doing the New yet again, TATA DOCOMO is introducing these special vouchers which can be utilized by cricket enthusiasts to stay connected with the hot n happening in the Cricket World Cup and much, much more.
The two new Recharge Vouchers-57 Not Out and103 Not Out –are especially designed for the Cricket World Cup 2011 and offer subscribers a unique combination of exciting & easy to use VAS cricket content that includes games, goodies, alerts and trivia and bundled talktime.
“When you think of cricket, it’s all about fun, passion, excitement, celebration and winning. 57 and 103 Not Out are precisely that. The innovative offering of Cricket related VAS along with bundled talktime adds that element around the most awaited cricket extravaganza. These are the first ever recharge vouchers available to cricket lovers and enables unparalleled experience. We wish to empower our subscribers to be tuned in with what’s happening on the ground, and the integrated combination of SMS Alerts, Call Me Tunes, MySong, Dive-In and IVR will keep our audiences engaged in the cricket carnival like never before. With these recharge vouchers, subscribers in fact are going to remain Not Out as far as the Cricket World Cup goes,” said, Mr. Rishi Mohan Malhotra, Head of Value-Added Services at TATA DOCOMO.
RCV 57 and 103 Not Out: Both RCVs offer talk-time worth Rs 28 and Rs 51, respectively, which can be used to make voice calls and are valid for 30 days. There are also a host of bundled offerings:
- With 57-Not Out & 103-Not Out, subscribers can dial 54321194, and enjoy 5 and 10 minutes free per match day, respectively.
- Both RCVs offer subscribers one-month free subscription to an IVR-based Voice Game called Guess Master. The game is about guessing the winner of the day’s toss, the match-winner, scores made in each innings and 6s and 4s scored in each innings. Subscribers can bid points on each guess and every correct answer will increase their chance to double their points. Post the World Cup, subscribers can redeem their total points for various gifts like Team India Jerseys, Shoes, I-Pods and LCD TVs;
- Both RCVs also offer subscribers free subscription to the My Song service, wherein they can listen to live scores each time they call someone from their Tata DOCOMO number. Match scores will be played on match days whereas, on non-match days, subscribers’ chosen music will be played. Additionally, subscribers who opt for 103 Not Out Recharge Voucher will get free subscription to Call Me Tunes, so that callers can listen to live score updates instead of ring tones;
- On Data, subscribers, can download cricket games, wallpapers and animations related to cricket, absolutely free via Dive In;
- Throughout the World Cup, subscribers will be eligible to receive free updates on cricket score, trivia and more, via SMS on both recharge vouchers.
About TATA DOCOMO
TATA DOCOMO is Tata Teleservices Limited’s telecom service on the GSM platform—arising out of the Tata Group’s strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Tata Teleservices Limited has received a license to operate GSM telecom services in 19 telecom Circles and has been allotted spectrum in 18 of these Circles. It has rolled out its GSM services in all of these 18 Circles—Tamil Nadu, Kerala, Orissa, Karnataka, Andhra Pradesh, Madhya Pradesh-Chhattisgarh, Haryana-Punjab, Kolkata, Rest of West Bengal, Jharkhand, Bihar, UP (East), UP (West), Gujarat, Himachal Pradesh and Rajasthan (subsidiary company Tata Teleservices (Maharashtra) Limited has launched GSM services under the TATA DOCOMO brand in the Mumbai and Rest of Maharashtra Circles). TATA DOCOMO recently became the first Indian private operator to launch 3G services in India in all the nine telecom Circles where it won the 3G license. In association with its partner NTT DOCOMO, the brand finds itself suitably positioned to leverage this first-mover advantage. With 3G, TATA DOCOMO stands to redefine the very face of telecoms in India. Tokyo-based NTT DOCOMO is one of the world’s leading mobile operators—in the Japanese market, the company is the clear market leader, used by over 50 per cent of the country’s mobile phone users.
For details, visit www.tatateleservices.com, www.tataindicom.com and www.tataDOCOMO.com
