Lakme Fashion Week's tribute to 26/11 victims.
- Vikram Chatwal Hotels presents the initiative
- Naomi Campbell to walk the ramp in aid of the 26/11 victims
Integrating India with Global fashion, two celebrated Fashion and Design icons have come together with Lakme & IMG at Lakme Fashion Week (LFW) Fall - Winter ‘09 to bring alive a show for the first time in the history of Indian fashion weeks. Christened as ‘Mai Mumbai,’ this unique fashion show will be to benefit the victims of 26/11 blasts in Mumbai and to demonstrate that the city of Mumbai is “open for business.”
'Mai Mumbai,' ("I am Mumbai") will bring together international and Indian fashion designers to showcase their creations on one runway adorned with India's best models, bollywood stars, athletes and prominent social and business leaders who together will wear bedazzled gowns and T-shirts and show their love for Mumbai & India. All the donated garments will be auctioned with proceeds donated to the victims of 26/11.
Vikram Chatwal, US based hotelier, will present the 'Mai Mumbai' show on the eve of opening his first-ever Dream Hotel in Cochin, India.
International supermodel Naomi Campbell created ‘Fashion for Relief’ to galvanize the creativity and generosity of the fashion community in times and places of need. Campbell is also organizing the show with the cooperation of Lakme Fashion Week and will be the show stopper for the ‘by invitation only’ 'Mai Mumbai' show on the 28th of March 2009.
Vikram Chatwal Hotels directly contributes through Citizens for Justice and Peace (CJP), an organization founded by a group of Mumbai citizens like Teesta Setalvad, Alyque Padamsee, Javed Akhtar, Rahul Bose and more who among other initiatives have been working to provide relief and rehabilitation to victims of mass crimes including terrorism.
Naomi Campbell's 'Fashion for Relief,' charity fashion show and auction, was created in 2005. During NY's Mercedes-Benz Fashion Week a benefit fashion show raised funds for New Orleans' Hurricane Katrina, and as part of London Fashion Week in 2008 in aid of the White Ribbon Alliance for saving lives of pregnant women and newborn babies around the world. And now will contribute to the victims of 26/11, in Mumbai.
Vikram Chatwal adds on the initiative, “‘Fashion for relief’ through the initiative ‘Mai Mumbai’ is a great step towards healing for the Indian and World communities. By bringing the spotlight to Mumbai and highlighting the seemingly endless pool of talent, IMG has helped place Indian fashion onto the global runway. To share this exciting time with my good friends Naomi and Fern makes it that much more special.”
Talking about this initiative, Anil Chopra, Advisor - Lakmé, says, “Lakme Fashion Week innovates through new avenues not only to give the fashion fraternity a platform to grow but also to position India into the global map. ‘Mai Mumbai’ which actively involves the two International personalities, Vikram Chatwal and Naomi Campbell, is a response to Mumbai and New York’s similar tragic incidents. With this initiative we look forward to take the fashion fraternity to make a statement against the global terror the world is facing today.”
Commenting on this unique initiative - ‘Mai Mumbai,’ Ravi Krishnan, soon to take over as Managing Director – IMG India said, “We would like to thank Vikram Chatwal for making the effort to make a difference. What we want to express through ‘Mai Mumbai’ and Lakme Fashion Week is global solidarity against terror that fashion is a universal language and that Mumbai is Open for Business. I would also like to laud the efforts of my colleagues at IMG, Naomi and her Fashion for Relief team, who have worked round the clock to bring the idea to reality in such a short time frame.” Mr. Krishnan continued “Lakme Fashion Week believes in uniting and promoting all facets of fashion fraternity and it’s our responsibility, as an event, to spread a universal message across all communities.”
About Vikram Chatwal Hotels
When Vikram Chatwal threw open the doors of his first ‘Hautel’ The Time in New York’s Times Square nearly 10 years ago, he redefined the surrounding neighborhood and in time, the ‘boutique’ hotel experience.
Not one to rest on his laurels, Vikram forged forward to create Dream, a new hotel experience that would eventually evolve into a global brand.
Always looking at the world from his own eclectic vantage point, Vikram is never content with the expected.
For his next entry to his collective of couture hostelries, he decided to take a turn towards the dark side and explore all things Night. A study in Gothic Gotham, Night again set the benchmark for how the traveling public thinks about hotels. Garnering his second nomination for the Hospitality Design Awards, Vikram and his hotels was gaining momentum and turning more than a few heads.
By 2006, the momentum had started to hit a fevered pitch and the Dream effort moved offshore to Thailand, were the now much lauded Dream Bangkok firmly took its place on the Conde Nast Hot List in its first year open.
Moving forward, Vikram Chatwal Hotels has a rigorous schedule of properties coming on line with Dream locations popping up in both hemispheres. Dream Cochin will mark the first of many properties to open in India when it appears on the scene this April 5th, soon to be followed by its newest brethren Dream South Beach in the sun drenched mecca of Miami.
Look for Vikram to dream up more Dreams soon in Los Angeles, Washington D.C, Toronto, Mumbai, New Delhi, Bangalore, Jaipur and Chennai.
