AdAsia 2011 has confirmed PepsiCo Chairman & CEO, Indra Nooyi as a Keynote Speaker at the Congress to be held in New Delhi from October 31 - November 03 2011. Indra Nooyi will share her vast pool of knowledge and experience, as well as discuss new challenges that could shape the future of global business and economies. More than 25 other speakers from around the globe are expected to share their perspective on the evolving dynamics in business and marketing at AdAsia 2011. Commenting on the confirmation, Mr Madhukar Kamath, Chairman of the Organising Committee AdAsia 2011 and Group CEO & Managing Director - Mudra Group said, "AdAsia2011 is honoured to welcome Indra Nooyi to AdAsia 2011. Pepsi has been at the fore-front of several marketing innovations as well and having Indra Nooyi address the congress will help us gain from her global experience, as well as unique perspective of the Indian and Asian markets, in terms of interesting insights on how the future of our industry is expected to take shape."
AdAsia returns to India after eight years. In 2003, the AdAsia congress was hosted in Jaipur and was widely regarded as a landmark in the history of the Congress. AdAsia 2011 will not just be about Ads and Asia. It has a far more ambitious vision and seeks to comprehensively explore all aspects of the theme Uncertainty: The New Certainty. The business world is currently at an inflection point witnessing a realignment of global economic leadership. In the 19th Century, the world looked to the West for innovation and progress. In the 21st. century, everyone's attention is riveted on Asia. AdAsia 2011 will thus provide a ready platform to chronicle change of a significant magnitude and provide a glimpse of the opportunities and challenges that lie ahead. The prolific agenda of AdAsia 2011 will comprise over 15 intellectually stimulating sessions aimed at exploring the business ecosystem and understanding the nature of disruption to effectively address pertinent concerns.
About AdAsia 2011
AdAsia began as a three day Asian Advertising Conference in 1958 sponsored by the Japan International Advertising Association (JIAA). The principal objective of the conference was to give Asian advertising a boost in the post war era. The conference was attended by delegates from six countries including Japan. The modest conference grew into a congress in the 1960s and was nick named AdAsia in 1984.
