PAYBACK gave its members yet another reason to smile, this time by fulfilling the dream of 4 lucky winners of PAYBACK’s ‘Meet The Stars of Agneepath” campaign. PAYBACK India's largest multi-partner loyalty program- along with their partner Bookmyshow through its campaign gave its customers once in a life-time opportunity to meet the Bollywood actors from the most awaited film of 2012 - AGNEEPATH . All that members had to do was redeem 200 or more PAYBACK points through any PAYBACK redemption channel. The campaign was also open to all existing i-mint members who do not hold a PAYBACK card yet. The winners of the campaign met their favourite celebrities on 29th January at Dharma Productions Studio in Mumbai.
At the end of the campaign, 4 lucky winners through random computer drawing process were selected to meet superstars. For those who could not meet the stars, PAYBACK awarded additional 50 movie enthusiasts exciting ‘Agneepath’ merchandise. Even though the campaign meet the stars concluded on January 18th, PAYBACK members can still register, redeem and win Agneepath merchandise. The names of the winners are also displayed on www.payback.in.
Amit Kumar, the exhilarated winner of the campaign recalls his memories saying, “At first when I got a call that I have been selected I could not believe it. Meeting the famous Munna bhai in person was a dream come true as I have been a great fan of Sanjay Dutt since childhood. I grew up watching his spectacular performances. I would like to thank Bookmyshow and PAYBACK for giving me this opportunity”.
Expressing his delight Anupam Mandal said, “ Today is the most memorable day of my life as I spent quality time with the cast of Agneepath. They shared their journey through the film and fun moments. Now I am eagerly waiting to watch the film.”
Speaking about the campaign, Vijay Bobba, Managing Director & Chief Executive Officer, PAYBACK India, “Consumers are looking for surprise and delight that creates engagement in the channel in which they are most likely to partake—and we are engaging customers in that channel like never before. Our attempt is to drive brand affinity and higher engagement of customers. This initiative clearly demonstrated our commitment to delight our customers who have stayed loyal to PAYBACK.”
Expressing his views on the online marketing initiative, Ashish Hemrajani, Founder-CEO, Bookmyshow.com said “Bookmyshow.com partners with movies across genres be it drama, thriller, romance, comedy or horror, offering the best in cinema experience to its users . We are expecting Agneepath to be a huge hit as Hrithik Roshan, Sanjay Dutt and Priyanka Chopra are already stalwart actors in their own right. Our partnership is not only limited to providing ticketing but we also take care of online movie promotions. As a part of our robust marketing we offer PAYBACK points to our viewers who book tickets with Bookmyshow as an added incentive.”
