Alok Rastogi to head Yes Bank's branch ops, service delivery

Mumbai, March 23, 2007: YES BANK, India's new age private sector Bank, today announced the appointment of Alok Rastogi as the President "� Branch Operations and Service Delivery.

Alok, in this top leadership position will be leading the mission critical role of spearheading the Branch Operations & Service Delivery function. He will be leading all major localized/decentralized branch operation activities which include Clearing Operations and Localized CMS Operations. He will also be involved in creating the significantly important total Service proposition at the branch level. He will work closely with all the Business Heads, and provide the necessary touch points to enhance and offer superior customer experiences at YES BANK.

Alok, an alumnus of IIM Kolkata, brings with him over 12 years of experience in business planning and operations. Prior to joining YES BANK, he was the Senior Vice President & Dy. SCOO (Sr. Country Operations Officer) with Citibank N.A, India, in their Corporate and Institutional Banking business vertical, where he was responsible for enhancing the service quality with a focus on driving synergies and improving productivity across all branches and eServe to strengthen their cash and trade operational delivery, before which he was instrumental in integrating Front-end Branch Operations and Service Deliveries across the Corporate & Consumer Bank, at Citibank, India.

As a part of Business Planning, Alok has played a significant role in developing strategic plans and initiatives and provide support to all functions in the India Cluster. During his tenure at Citibank, he also headed the International Trade Operations division in Mumbai.

Alok, after completing his Engineering from Delhi College of Engineering, worked with Tata Motors at Pune, where he was responsible for devising and implementing a comprehensive plan for the fabrication of tooling for their various products.

About YES BANK:

YES BANK, India's new age private sector Bank, is the outcome of the professional commitment of its Founder, Rana Kapoor and his highly competent top management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to "Emerging India".

YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers. A key strength and differentiating feature of YES BANK is its knowledge driven approach to banking and an unprecedented customer experience for its retail and wealth management clients.

YES BANK is steadily building corporate and institutional banking, financial markets, investment banking, corporate finance, business and transactional banking, retail and private banking business lines across the country. The Bank's constant endeavour is to provide a delightful banking experience expressed with simplicity, empathy and totality.