Amira Foods (India) Ltd, the leading basmati rice retailer of India, has launched Amira Pure Basmati. With its pearly white texture and delightfully long scimitar shape, it is the purest form of basmati rice one can ever come across. Amira Pure Basmati is available in convenient pack sizes of 1kg and 5kg costing Rs. 140/- and Rs. 700/- respectively and available in the popular retail outlets like BIG BAZAAR, Tesco Star Bazaar and others to name a few.
Pure basmati rice is grown only in a few select pockets in the foothills of Himalaya. Since the demand for pure basmati rice is very high, the open market is replete with blended basmati rice. Amira Foods, with an endeavor to bring to its customers the appetizing aroma, visual appeal and unmatched taste of authentic basmati rice has launched Amira Pure Basmati, which will be available across India.
Speaking on this occasion Mr. Rajesh Nangru, VP Sales & Marketing, Amira Foods India Ltd said, “Basmati has always been the cynosure of classic and authentic India cuisines. Inspired by the vision of Food Connect, we feel proud to represent India’s pride in its purest form in Amira Pure Basmati and that’s why we take pride in saying that ‘Amira Pure Basmati - the best basmati money can buy’."
Pure basmati is different from other rice primarily because of its aroma and elongation post cooking. No other rice has this combined characteristic. The post cooking elongation of more than twice its original length, the aroma and its sweet taste has made basmati rice a delicacy. Amira Pure Basmati makes a treat for the eye as the fluffy grains expand double its size when cooked, while staying distinct and separate that slowly melts once it is taken inside the mouth. Nurtured by nature and perfected by science, these grains remain untouched by hand.
Amira Foods Ltd
Amira Foods Ltd is a leader in Agro commodities in India and is the leading exporter of basmati rice from India, having gained prominence from World Economic Forum as a Global Growth Company. The Amira Group was founded by late Shri. Karam Chand Chanana as a modest venture in the agro-commodities trade in 1915. Today, Amira offers an extensive portfolio of basmati and non-basmati rice brands through a nation-wide distribution network. The Amira brand has established a reputation for fair trade practices. Quality products, honest pricing and the assurance of customer satisfaction have been the guiding philosophy to grow the brand.
