Amira Foods (India) Ltd, the leading basmati rice retailer of India, has launched Amira Good Length Basmati Rice. It is enriched with a unique sweet and appetizing aroma and rather sleek and slender appearance compared to other basmati rice available in the market.
Amira Good Length Basmati has many cooking benefits. When cooked, its long and slender grains turn dazzling white and fluffy. The cooked rice has a very pleasing texture, as the grains stand distinct and stay separate. It is the perfect combination of fragrance and flavour. A strong and firm grain that’s ideal for home-made biryanis and pilafs. It has some unique culinary advantages as well. Upon cooking, the long and healthy Amira Good Length Basmati grains turn pure fluffy in appearance. It thus adds a generous dollop of visual delight, to heightened gastronomic experience. It’s as light on your body as it is appetizing taste buds. You’ll want to make the experience last forever. Amira Good Length Basmati Rice is available in convenient pack sizes of 1kg, 5kg in the popular retail outlets like Aditya Birla More stores, Big Bazaar, Sabka Bazaar , Wal Mart Easy Day, Big Apple and other leading retail stores.
Speaking on this occasion Mr. Rajesh Nangru, VP Sales & Marketing, Amira Foods India Ltd said, “Amira Good Length Basmati is undoubtedly the best that money can buy in this segment. The sleek and slender grains with rich aroma is perfectly suitable for Indian and Mughlai cuisines. Once served, it is surely a treat for the eyes and the taste buds. Amira Good Length Basmati is the smart choice of the smart woman of today.”
About AMIRA FOODS INDIA LIMITED
The Amira Group was founded in 1915 and has evolved from Trading into Processing, Branding and Distribution of agro Commodities to become India’s largest privately held rice company.
The Group’s fourth generation, dynamic leader and visionary entrepreneur Mr Karan A Chanana Group Managing Director is presently steering the business to greater heights. Demonstrated leadership, outstanding execution and acknowledged operating experience have earned Amira the accreditation of ‘Global Growth Company’ from the World Economic Forum. Our vision is ‘Food Connect’, expressed through relationships that bond people and cultures through the language of food that follows from farm to fork providing millions of people a smiling appetite across the world. Amira exports a wide range of Basmati, Non Basmati and speciality rices along with a wide variety of agro commodities across 40 countries worldwide.The company has won many Awards and Recognition as not just as an industry leader, but also for its contributions to the country's growth and economic stability.
