Anoop Mathur is Anand Mahindra's senior advisor

MUMBAI, Jan 19, 2007: Mr. Anoop Mathur has joined Mahindra & Mahindra as Senior Advisor to the Vice Chairman & Managing Director.

Mr. Mathur joined M&M from Hindustan Lever, where he was Executive Director -Technology and Specialty Exports, and Member of the Management Committee. His earlier assignments included Executive Chairman/CEO of Hind Lever Chemicals; Executive Director, Chemicals, Agri and Specialties in Hindustan Lever; and Technical Director in Unilever, South Africa.

He is a B.Tech in Chemical Engineering from I.I.T. Kanpur and started his career with Hindustan Lever Ltd as a Management Trainee. He went on to hold senior positions in Operations, Strategic Planning, Global Strategic Alliances, Domestic & International Marketing, Supply Chain & Product / Technology Development.

He has done the Advanced Management Programme of the Wharton Business School, USA and the Advanced Supply Chain Programme of Princeton University, USA.

About The Mahindra Group

The US $3.8 billion* Mahindra Group is among the top 10 industrial houses in India. Mahindra & Mahindra is the only Indian company among the top five tractor manufacturers in the world and is the market leader in multi-utility vehicles in India. The Group has a leading presence in key sectors of the Indian economy, including trade and financial services (Mahindra Intertrade, Mahindra & Mahindra Financial Services Ltd.), automotive components, information technology & telecom (Tech Mahindra, Bristlecone), and infrastructure development (Mahindra GESCO, Mahindra Holidays & Resorts India Ltd., Mahindra World City).

With over 60 years of manufacturing experience, the Mahindra Group has built a strong base in technology, engineering, marketing and distribution. The Group employs over 30,000 people and has several state-of-the-art facilities in India and overseas.

The Mahindra Group has ambitious global aspirations and has a presence in five continents. Mahindra products are today available in every continent except Antarctica. M&M has one tractor manufacturing plant in China and three assembly plants in the United States. It has made strategic acquisitions across the globe including Stokes Group (UK) and Jeco Holding AG (Germany).

Its global subsidiaries include Mahindra Europe Srl. based in Italy, Mahindra USA Inc. and Mahindra South Africa. M&M has entered into partnerships with international companies like Renault SA, France, and International Truck and Engine Corporation, USA. Forbes has ranked the Mahindra Group in its Top 200 list of the World's Most Reputable Companies and in the Top 10 list of Most Reputable Indian companies.