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Bentley Mulsanne makes its debut in the Indian market

Exclusive Motors unveil the flagship model of Bentley

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Announcement Corporate

Exclusive Motors India Private Limited today unveiled Bentley’s Mulsanne, the company’s all-new flagship grand tourer, at the British High Commissioner’s residence in New Delhi.

The Mulsanne has been designed and engineered without compromise by Bentley’s craftsmen and engineers to combine refined performance and unparalleled levels of luxury with the coach building elegance for which the marque has long been renowned.

Speaking on the occasion, Mr. Satya Bagla, Managing Director, Exclusive Motors said “We are pleased to launch Mulsanne in India; the car is a modern statement of luxury driving and grand touring. We have debuted this car in the Indian market for the Bentley car connoisseurs. We are thrilled with the launch of the Mulsanne and are confident that the car will receive an overwhelming response from the patrons of luxury”.

 

Present at the launch Mr. Chris Buxton, Bentley Regional Director, India said, “India is a very important market for Bentley, our association with Exclusive Motors has been really rewarding and goes back a long way. India is the hub of luxury, the country of the erstwhile Maharaja’s, who were the true patrons of bespoke luxury. We have, in the past received a heartening response from our valued customers and I think the launch of the Mulsanne will truly delight our loyal and discerning audience”.

Production of the Mulsanne will commence at Bentley’s Crewe (England) headquarters in the second quarter of 2010. A newly constructed body production facility, dedicated to Mulsanne, is being completed where leading-edge body assembly technology, such as super forming of the aluminum front wings for superb surface definition, will complement traditional, highly skilled metalworking including hand-brazing of steel joints for a ‘hewn from solid’ appearance.

The Mulsanne will offer customers a degree of choice, when commissioning their cars, which is unmatched in the industry.  The luxury Bentley flagship offers a palette of 114 paint colours, 21 carpet colours, nine wood veneers and 24 interior leather hides, all of which will be tanned using a decades-old process to ensure this future classic retains its distinctive scent.

In addition, through Bentley’s bespoke service, unique colours can be developed which will match a customer’s vision and taste. With more standard leather and wood veneer than any other Bentley in the modern era, it is understandable that each Mulsanne will take nine weeks to build.

Advanced technology is exquisitely packaged within the Mulsanne’s opulent cabin. Behind its heritage-inspired dials and new glass-effect switches lay leading edge features including iPod and mp3 connectivity, Bluetooth and a SIM card reader, as well as a 3G MMI system.  Those opting for NAIM’s premium audio system will be treated to the world’s most powerful system fitted to a production vehicle – a 20-channel 2,200-watt experience.

Bentley’s legendary hand-assembled V8 engine pays homage to its predecessors yet for the new Mulsanne it has been comprehensively re-engineered to employ advanced technologies that deliver unstressed, refined performance. The new Bentley V8 engine is lighter and features cylinder de-activation and variable cam phasing, a combination that can significantly reduce both fuel consumption and CO2 emissions.

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First Published: Mar 13 2010 | 6:58 PM IST

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