Shree Advertising bags exclusive rights to Full Bus Wrap Advertising on AC BEST King Long Buses in Mumbai
Lodha Group, Cloud 9, Future Generali Insurance among the first few brands to board the bus
The OOH space is buzzing like never before. In a first of its kind move, ‘Top Way’- an off shoot unit of Shree Advertising has bagged the exclusive rights from BEST to fully wrap its fleet of AC King Long buses with advertising. This puts Mumbai on par with some of the top cities in the world who currently use state of the art public transport to carry brand messages in a stylish and contemporary fashion, making a huge impact on the audiences.
If you were awed by the fully wrapped buses in cities like Dubai, London or Singapore, Mumbai will now also sport the best of brands making their way through the city. Shree Advertising will put brands on these hot wheels and will have access to over 270 BEST buses plying across key routes of the city.
Commenting on this development, Mr. Tushar Gogri,Group Head at Shree Advertising & Marketing said, “We are very excited to have won the full wrap bus advertising rights from BEST. We have been in the OOH business for over a decade now and have always believed that city buses are an effective advertising vehicle. With this new opportunity, we are confident that brands will have much more to gain and this will be a very popular medium with advertisers.”
Adding further, Mr. Harvinder Suri, Head at Top Way said, “This is like a dream come true for me. After having worked on this for years, the dream has finallly seen reality. Bus back and side panel advertising is still very popular given the reach and strategic exposure this medium provides. Handle and screens in bus have already caught the fantasy of the advertisers, however full wrap is an icing on the cake and an idea whose time had come. This will be a win-win proposition for advertisers and BEST alike
BEST has been continously upgrading public transport and has more recently ramped up its fleet with hi-tech AC buses on par with other top cities around the world. A few early takers to board the bus are brands like Future Generali Insurance Ltd, Cloud 9-the energy drink provider, Lodha Group- Niche real estate developer.
Elaborating on this new medium, Mr. Vikas Khullar,Senior Member at Shree Advertsing - said, “This is surely a new age media that many brands will relate to. There is a strong demand and we are in the process of evaluating creatives and approvals to roll out. This is a very attractive medium which provides a lot of scope to creativity to stratigically communicate to target audiences. The impact of such a medium will be much higher in a crowded city like Mumbai.”
Out Of Home media in a city like Mumbai has always played an integral part in communicating a brands message effectively. The scenario has changed today and specialist media vehicles have made way to reach out to strategic target audiences with focused messaging. The BEST bus has been one such vehicle.
The team will provide an end to end hassle free solution to advertisers and brands. Right from art work printing, BEST laision, creative approvals to RTO permissions, all would be taken care of in the process of putting brands on the fast track.
About Shree Advertising
Shree Advertising is the leading and the finest marketing and outdoor advertising firm. It has the lead trade association representing the outdoor advertising industry located at Vashi, Navi Mumbai. Billboards, advertising on street furniture, advertising across railway stations, bus shelters, bus panels, mobile vans, traffic booth and kiosks are a few of the mediums available for advertisers.
With a presence of over 10years now, Shree Advertising is the pioneer in the Navi Mumbai district. It now has plans to expand its footprint in other geographies of the city.
