BIG 92.7 FM, ICICI Bank present Sabse BIG Diwali

* The Blockbuster Deal gives away more than 10,000 discount coupons to winners of on-air contests on BIG 92.7 FM and enable them BIG monies on Diwali shopping

Bangalore, India, October 16, 2007: Sprucing up the festival of lights this year, BIG 92.7 FM and ICICI Bank Credit Card have joined hands to offer a volley of Diwali surprises especially gift-wrapped for its listeners to make this year's festive shopping the BIGgest yet the most economical affair for them.

Living up to its Suno Sunao, Life Banao! brand line, BIG 92.7 FM along with ICICI Bank Credit Card is proffering Maximum Celebration "� Sabse BIG Diwali "� that will shower discounts ranging from 9.27% to a whopping 92.7% on various product categories ranging from FMCG, Automobiles, Consumer Durables, Gadgets, Furnishings, Jewellery and Fashion Wear to name a few. The discounts, in the form of mCoupons and vouchers, shall be given out to the winners of interesting on-air sound games to be played with the listeners from 7 am to 9 pm beginning October 21 (Dussehra) till November 9 (Diwali). Listeners have to simply call the IVR number from their mobile/landline phones to participate (refer note below for details), or sms DIWALI to 55454 for details.

The Sabse BIG Diwali plan is a unique programming format has been exclusively designed to enable BIG 92.7 FM listeners grab attractive discounts and save hugely on their Diwali shopping.

Each hour, will see the RJ pick a sound game from a range of options including Celebrity Ko Pehchaano, Count the Crackers and Yeh Kya Cheez Hai i.e. guess what sound it is. While 100 listeners shall get a chance to win discounts from 9.27 per cent onwards on the popular morning show. The BIG Chai, one lucky winner shall win the jackpot discount of 92.7 per cent. On all the shows throughout the day, till 9 pm, 50 listeners shall win these attractive discount coupons. In all, more than 10,000 discount coupons are waiting to be taken away by winners of these exciting contests throughout the 20 days of celebrations.

The high decibel on-ground promotion of the blockbuster property Sabse BIG Diwali will be carried out a week prior to its on-air launch. The BIG 92.7 FM OB vans will make rounds of schools, colleges, malls, multiplexes, market places and railway stations and invite people to play the Pehchaan Kaun sound game.

Speaking on the occasion, Mr. Anand Chakravarthy, National Marketing Head, BIG 92.7 FM said "The festival season is about fun and enjoyment and also about shopping, shopping & more shopping. So what better way to deliver our brand promise of Life Banao than give our listeners an even BIGGER Diwali, by giving them a chance to win BIG discounts on air!

Sabse BIG Diwali will give our listeners the chance to win more than 15000 discounts in each station this festive season delivering great value to them. Diwali does not get bigger than this!"

Note: To participate, call 5055454 from your mobile/landline phone | Reliance users call 51234927 | Listeners in Kanpur & Indore call 1255554.

About BIG 92.7 FM: A Rs. 400 crore investment in Transmission Equipment, Infrastructure and licensing. A plan for a 1000-strong national workforce. All geared towards an ultimate count of 45 stations in the nation's biggest private FM Radio Station Network that is poised to reach 200 million Indians through a pan-India presence across 45 cities, 1000 towns and 50,000 villages. That's BIG 92.7 FM, an Adlabs Films Initiative, which, within less than a year of launching its first station in India, is present 24/7 in 33 cities, and will launch the rest of the stations by the year end, to bring its unique Hot Adult Contemporary format of engrossing entertainment riding a highly advanced and state-of-the-art radio broadcast technology. BIG92.7 FM, the Radio initiative from Adlabs Films Ltd., is perhaps the only private FM Radio network that provides an extremely strong and effective platform for both, local retail advertisers and for brands that need an equally effective national platform. What adds to BIG 92.7 FM's complete effectiveness is that its programming is geared towards the aspiration-ally conscious and active masses whose daily life is a quest to better their lives and lifestyles. With its mission of impacting its listeners' lives positively, and lauding the work and achievements of local heroes, and through its continuous local CSR initiatives, BIG 92.7 FM is making a strong personal connect with millions every day. Adding to the overall impact are the Network's Brand Ambassadors -- Superstars Abhishek Bachchan for the Hindi belt, Asin for the Telegu and Tamil markets, and Upendra for the Kannada market. Today, BIG 92.7 FM stations are an integral part of the lives of millions of listeners across several cities that include major metros like Mumbai, Delhi, Hyderabad, Chennai, Kolkata and Bangalore, and several Tier II towns across the country. The count is set to rise to a total of 45 cities that will eventually include 20 cities in the North, 7 cities in the East, 9 cities in the West and 9 cities in the South.