Birla Sun Life Asset Management Company introduces new facilities for customers

Birla Sun Life Asset Management Company Ltd (BSLAMC), one of the leading asset management companies in India, has launched an array of customer centric facilities to enhance the customer experience and convenience. These are -

· Subscription through Debit card

· Every day Systematic Transfer Plan (STP)

· Systematic Investment Plan (SIP) with Step Up option

BSLAMC has launched the Debit Card Payment on its website through a secure platform such that existing investors would be able to use their Debit Card (VISA) while making additional subscriptions through their secured login section on the AMC website. This service has been introduced to enhance customer convenience as not many investors have access to internet banking for their bank a/c’s. Currently, subscriptions can be made through banks which are available on the VISA platform, offering features in line with the RBI guideline on 3D security.

 

A. Balasubramanian, CEO, BSLAMC, said, “These initiatives are designed to empower customers to manage their investments effectively and with greater convenience. Customer satisfaction is an important aspect in our business and we have always worked towards providing offerings to our customers with an aim to enhance the customer experience.”

The details of the Daily STP feature and the Step Up SIP feature are as mentioned below –
 

Service	Feature		Benefits
	Existing	New
Daily STP	Weekly, Monthly and Quarterly STP	Daily, Weekly, Monthly and Quarterly STP	Allows investors register an STP for daily (business days) frequency from eligible Scheme of Birla Sun Life Mutual Fund through a onetime request.
Step Up SIP	Conventional SIPs have fixed installment amounts throughout the tenure	Step-up amount and frequency can be selected through the tenure of the SIP.	Provides investors a simplified method of aligning SIP installments amounts with increase in earnings over the tenure of SIP

Prior to this, BSLAMC had also launched Mobile Investment Manager through which existing customers could manage their investments from the convenience of their mobile phone by registering for the service. Initiatives like the Debit Card payment and the Mobile Investment Manager facilitate paperless transaction capabilities and go a long way in supporting the environmental cause.