Birla Sun Life Equity Linked FMP (BSL EFMP) has been adjudged “The Best Local Currency Structured Product–India” by Hong Kong based magazine “The Asset”, as a part of their “Triple A” Investment Awards 2009. The Asset’s annual Triple A honours are the most prestigious in the finance industry due to their rigorous assessment process. The awards recognize institutions and individuals that have made a significant contribution to the development of the finance industry in Asia.
The Asset Publishing and Research Ltd. is an integrated multi-media company serving the elite community of leading corporate and financial decision makers in Asia.
BSL EFMP series B, C and D were launched in third quarter of 2008, when investor preference was inclined towards safety. With their unique hybrid structure, BSL EFMP offered investors increased safety along with participation in the equity market upside.
Recently, Birla Sun Life Asset Management Company was also adjudged the best “India onshore fund house” at the Asian Investor 2009 Investment Performance Awards in Hong Kong. These recognitions choose individual country’s best performers from across Asia.
Mr. A Balasubramanian, CIO and CEO-designate, BSLMF, said, “It’s our proud privilege to have won this award, which is a testimony to us offering our investors unique funds that suit their needs. BSLAMC has been well recognized by not just the domestic, but also the international agencies. The strong growth momentum and demonstrative fund performance have helped the fund house gain recognition from institutions like Crisil-CNBC TV18, ICRA, Lipper and Value Research”.
“Birla Sun Life is one of the most trusted names in the industry - a trust earned through consistent investment performance, attributable to an experienced, stable, strong investment and in-house research team. These combined with our strong fund management processes tested over high and low market cycles enable us to outperform investor expectations”, Mr. Balasubramanian said.
Birla Sun Life Asset Management Company Established in 1994, Birla Sun Life Asset Management Company (BSLAMC) is a joint venture between Aditya Birla Group, a well known and trusted name globally amongst Indian conglomerates and Sun Life Financial Inc, leading international financial services organization from Canada. BSLAMC is amongst the top 5 asset management companies in India with an average asset under management of Rs 47096 crores as on March 31, 2009 and a market share of 9.5%. An impressive mix of reach through 116 branches, full range of product offerings across equity, debt, balanced & structured asset classes and strong investment performance has helped the Company enjoy trust of over 2.15 Million investors. Known for its consistent performance, BSLAMC, has received recognition from various institutes of international repute like the CRISIL, Asian investor Magazine, ICRA and Lipper. It is the only fund house in India to have won the coveted “Mutual Fund House of the Year” from CNBC TV 18 Crisil twice in a row.
About Aditya Birla Group
A US $29.2 billion corporation, the Aditya Birla Group is in the league of Fortune 500 worldwide. It is anchored by an extraordinary force of 100,000 employees, belonging to 25 different nationalities. The group operates in 25 countries across six continents – truly India's first multinational corporation. Aditya Birla Group through Aditya Birla Financial Services Group (ABFSG), has a strong presence across various financial services verticals that include life insurance, fund management, distribution & wealth management, securities based lending, insurance broking, private equity and retail broking. In FY 2008-09, the consolidated revenues of ABFSG from these businesses crossed Rs. 4763 crs, registering a growth rate of 36%.
About Sun Life Financial Inc.
Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide. As of December 31, 2008, the Sun Life Financial group of companies had total assets under management of $381 billion globally.
