Blaupunkt announced today that it has established its Indian subsidiary Blaupunkt India Pvt Ltd, a Joint Venture between Blaupunkt Holding, Germany and its current Indian partner AutoSonics India Pvt Ltd. This marks the formal re-entry of Blaupunkt into India.
Today, Blaupunkt’s products have a nationwide presence in aftermarket (accessories retail and OE dealership) segments and the company provides a range of factory-fitted infotainment and sound solutions to a number of India’s leading OEs.
Dr. Placke, CEO of the Blaupunkt Group, said: “India has always been a strategic market for Blaupunkt – both for OE and retail business. Blaupunkt India is in a very good position to meet the needs of the OE segment. We are doing this by leveraging our future technology platforms and innovation focus to provide cost effective and high-impact solutions to Indian and international auto manufacturers on the Indian sub-continent. Blaupunkt provides the strongest performance-price value proposition and a collaborative working model that allows for maximum flexibility and shorter time to market cycles.”
Dr. Placke added that “Increasingly, cars in India are coming with OE fitted content. In-car infotainment is today a very dynamic space and high customer involvement category. Emerging technologies are creating new opportunities for mobility, connectivity, productivity and entertainment while on the road. Blaupunkt’s solutions are at the forefront of this transformation and can be key differentiators for future vehicles. Increasingly our OE customers (in India and on a global basis) are looking for innovative solutions to enhance their competitive advantage and to address the needs of a discerning customer.”
He confirmed that Blaupunkt is currently working with several OEs for their next generation solutions, including high-end infotainment, multimedia and navigation solutions.
When asked about whether manufacturing plans for India Dr. Placke confirmed that local assembly operations are on the roadmap but the exact timeline is to be determined.
The formation of Blaupunkt India also coincided with the launch of a state-of-the-the manufacturing facility in Penang Malaysia to cater to the needs of OE customers world-wide.
About Blaupunkt
Blaupunkt (meaning “blue point” in German) is recognized as a symbol of German quality and innovation since 1928. It is one of the world’s leading car infotainment brands and has shaped the in-car entertainment industry for over 80 years. Blaupunkt has a history of innovation and firsts - from the first car radio in 1932 to the first radio with FM, first digital radio, first radio with video navigation, first RDS radio, first drive-less radio, to more recently the world’s first internet radio in 2009.
Recently, it has launched several high-end platforms like the New York 800 a fully integrated multimedia navigation system,that has been a major success in markets worldwide. Over the past year Blaupunkt also expanded its product portfolio across to the car accessories segment (SPF - high performance sun protection film, Bluetooth kits) and engineering services for multimedia, communication and consumer electronics projects.
Blaupunkt is today, an infotainment partner of choice to the world’s leading passenger car OEs including VW, Audi, Bentley, GM, Proton, Hyundai, Kia, Tata, Mahindra as well as a number of commercial vehicle providers including Fuso, Isuzu, Fendt, Lada, Claas CAT etc.
The company is headquartered in Hildesheim, Germany and is part of Aurelius AG with revenue in excess of one billion euro and operations worldwide. In India, the company is headquartered in Mumbai with distribution across all states and a service footprint of 130 locations.
