Bonanza Portfolio, the 5th largest brokerage house in India and one of the largest distributors of 3rd party products with 1510 outlets across 515 cities has shown phenomenal growth in IPO collections, especially in retails in last 3 months. Besides the typical markets such as Mumbai and Gujarat, the IPO response has witnessed a good traction among the smaller towns. Thanks to its nation wide network, Bonanza has been able to ride the current wave in the primary market. Bonanza’s market share has shown significant rise in IPOs such as Prakash Steelage (28%), Technofab Engineers (18%), Eros (8%) and Bedmutha (5%).
The Category of the applicants with total collections was HNI, QIB and also Retail. Among which Retail segment had an edge over others. Commenting over their Marketing Strategy Mr. Rakesh Goyal, Marketing Head and Distribution at Bonanza Portfolio Limited said, “Since we are in process of launching our own Investment banking division, so it comes naturally for us to show the power of our retail network which we have created painstakingly in last 15 years. Now, we have taken the task to take the IPO markets to southern India, which have not been big contributors in IPOs. And at the same time we have put strategies in place to exploit our reach in markets like Gujarat and Rajasthan where we have more than 400 outlets. We are also confident that our market share in IPOs would go further up once we start offering all products to all our associates. Our Market share in each of the IPOs is remarkable and we have set new benchmarks for ourselves.”
About Bonanza Portfolio Ltd:
Established in the year 1994, Bonanza developed into one of the largest financial services and broking house in India within a short span of time. With diligent effort, acknowledged industry leadership and experience, Bonanza has spread its trustworthy tentacles all over the country with pan-India presence across more than 1510 outlets spread across 515 cities. With a bouquet of services across all verticals in finance, Bonanzas offers you the perfect blend of financial services right from Equity Broking, Advisory Services that cover Portfolio Management Services, Mutual Fund Investments, Insurance to Depository Services.
