Calvin Klein Jeans introduces Fall 2010 for men and women to take sexy to a whole new level. This season, the collection is sexy with improved design engineered to enhance and maximize aesthetics in a sultry way. Calvin Klein Jeans recently unveiled its global advertising campaign featuring supermodel Lara Stone exclusively in the Fall 2010 campaign. The Fall 2010 global print advertising campaign for women’s Calvin Klein Collection was shot by photographers Mert Alas and Marcus Piggott in Los Angeles, California and features Ms. Stone, in a stark, androgynous, black and white setting.
Following the successful introduction of Calvin Klein Jeans Body for Fall 2009 - a denim offering that is uniquely designed for a more contoured, shape enhancing fit – the brand has introduced an extension of the line for Fall 2010, X Denims - The new ultra skinny and narrow leg denims for men and women have been designed for a lean, slim silhouette. The collection offers a variety of fits and washes in the X Denim range with an addition and introduction of Jeggings & Denim Dresses. Body Jeans will be introduced in the Fall 10 and will see hints of new washes. From light-weights to heavy-weights along with leather jackets, Fall ’10 witnesses a wide range of exciting Winter wear. The collection in shirts this fall is wider than before, with a wide range of checks & stripes. The solid stretch poplin shirts and denim shirts make a strong comeback which are going also featured in the campaign. Piquet polo has been introduced with styles & colors like never before. Tees for men see a deep variance from logo to graphics to shaded tees in basic as well as highlight colors.
Fits: A superior, stretch waistband body, and sits slightly lower on hips with new seaming and darts to control and sculpt. The new ultra skinny and narrow leg for men and women have been designed for a lean, slim silhouette. Contours to the waist for a more exaggerated, flattening fit, and the small back pockets have been strategically angled to lay flatter with a straighter, inverse scooped back yoke provides a form fitting feel. Body slimming; forward curved side seams align and push body in. Darts at knees and back elongate the body, while front and back center in-seams shape the calves and slim the hips.
Details: Rear pocket treatments for men incorporates a new gel compound that adheres to the denim and creates a three dimensional Omega. For women a new Omega stitched pocket, which has been hand sanded. Gold hardware can be found in the buttons, tone rivets, and front belt loop to compliment features.
New gold printed logo on the interior waistband, and inserted leather logo patch on back waistband, adds a fresh touch. Men’s jeans offered in J stitch button front fly with interior re-enforcement to enhance profile.
Fabrics: New clean technology stretch denim to retain shape for a smooth and slimmer look, even after repeated washing and wearing.
Color: This season offered in medium to dark indigo washes and black, with gold painted highlights throughout. For women colors available in light gilded, golden indigo, abraded black, and aged gold. For men colors in aged gold, light gilded, golden indigo and abraded black.
Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation [NYSE: PVH], is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, sleepwear, hosiery, socks, swimwear, belts, eyewear, watches, jewelry, coats, suits, fragrances, and cosmetics, as well as products for the home. For more information, visit calvinklein.com.
Brand Marketing India (BMI) is the holding company for the Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India. Within a short span of over 2 years, BMI has opened over 100 points of sales across 13 Indian cities. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India.
All of BMI’s stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.
